When Sugar Group Companies CEO Gunawan Jusuf wrote and subsequently published a book about water recently, no one should have been surprised. The book, which is entitled “Blue Gold,” documents the relative scarcity and the high value of water as the most important and precious commodity in the world. When one considers his business background, Gunawan Jusuf certainly has a unique perspective on the importance of water and other natural resources to both life and business.
His unique perspective comes from Gunawan Jusuf’s position as leader and guiding light for the Sugar Group Companies, which is actually not just a single business. The group is actually a collective of independent businesses that must be able to work as part of a larger group. Every business works in concert, so as to reach the goals of the overall company. Despite the many obstacles Gunawan Jusuf must overcome in an average day, the organization has been able to generate healthy growth for a wide variety of sugar products, not the least of which is Gulaku, a premium, commercial, refined sugar product that has grown into a household name all over Indonesia.
His ability to make sure that every element of the operation works together, including every employee, subsidiary company and each of the various office, plantations and refinery plants are all working together that marks Gunawan Jusuf’s greatest accomplishment as Sugar Group Companies’ leader. He knows his job us impossible unless he can make sure every employee, subsidiary company and the various offices and plants are all working together in perfect synchronization. That marks the leadership provided by Gunawan Jusuf.