Last year, Gunawan Jusuf, the CEO of the Sugar Group Companies, wrote and published a book, “Blue Gold,” that includes a frank discussion about the relative scarcity and high value of water as our most precious commodity. Given his business background, Gunawan understands better than most how precious and valuable natural resources can be. He should know.
From his vaunted position as the CEO of the Sugar Group Companies, Gunawan Jusuf oversees the operations of a rather varied collection of Indonesia-based sugar companies, each of which grows and refines sugar for the purpose of creating many sugar products, many of which are enormously popular. In addition to many plantations and refineries located throughout Indonesia, Sugar Group Companies operates from nearly a dozen offices located all over the country. Despite having to deal with so many different entities, Gunawan Jusuf led the companies to create and grow many products, especially Gulaku, a premium refined sugar product that has turned into a household name all over Indonesia. Gunawan Jusuf’s strong ability to make sure that every employee, subsidiary company and the various offices and plants are all working together marks his greatest accomplishment as Sugar Group Companies’ leader.
Gunawan Jusuf has helped to drive the enormous growth of Gulaku, a premium, commercial, refined sugar product that has become one of the most recognizable rank names in Indonesia. That is just one product, however; there are actually many other products. It is definitely a challenge that would intimidate many other businessmen, but the Chief Executive Officer (CEO) of the Sugar Group Companies, Gunawan Jusuf, faces the challenge of overseeing a collection of Indonesia-based independent companies and making sure they are able to sell enough product to make a profit for the overall collective.
Under the leadership of Gunawan Jusuf, The Sugar Group Companies has thrived. His ability to move this series of companies in a profitable direction, to reach the goals of the overall company, has made him something of a legend. His ability to ensure that every employee, subsidiary company and the various offices and plants are all working together marks Gunawan Jusuf’s most amazing accomplishment. In addition to the many plantations and refineries located throughout Indonesia, which Gunawan Jusuf must coordinate and make work together, Sugar Group Companies also operates from nearly a dozen offices located throughout Indonesia. Creating growth and increased profits from such a varied set of companies can’t be easy, but then, Gunawan Jusuf isn’t an average CEO by any stretch.
You see, the companies under the corporate umbrella all grow and refine sugar for the purposes of creating their very own sugar products. Corralling all of those disparate elements would be difficult for anyone, but Gunawan Jusuf manages everything to the extent that the entire collective makes a handsome profit.
When Sugar Group Companies CEO Gunawan Jusuf wrote and subsequently published a book about water recently, no one should have been surprised. The book, which is entitled “Blue Gold,” documents the relative scarcity and the high value of water as the most important and precious commodity in the world. When one considers his business background, Gunawan Jusuf certainly has a unique perspective on the importance of water and other natural resources to both life and business.
His unique perspective comes from Gunawan Jusuf’s position as leader and guiding light for the Sugar Group Companies, which is actually not just a single business. The group is actually a collective of independent businesses that must be able to work as part of a larger group. Every business works in concert, so as to reach the goals of the overall company. Despite the many obstacles Gunawan Jusuf must overcome in an average day, the organization has been able to generate healthy growth for a wide variety of sugar products, not the least of which is Gulaku, a premium, commercial, refined sugar product that has grown into a household name all over Indonesia.
His ability to make sure that every element of the operation works together, including every employee, subsidiary company and each of the various office, plantations and refinery plants are all working together that marks Gunawan Jusuf’s greatest accomplishment as Sugar Group Companies’ leader. He knows his job us impossible unless he can make sure every employee, subsidiary company and the various offices and plants are all working together in perfect synchronization. That marks the leadership provided by Gunawan Jusuf.